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Digital Trends - Black Consumers - US - May 2019

Digital Trends - Black Consumers - US - May 2019

"Digital technology touches all Black consumers, whether it is a tool of convenience, a connector to their social circle, or most importantly an accessible entertainment center. Desired innovations for this consumer are rooted in a desire for better accessibility through the internet and wireless technology rather than by way of devices."

Toya Mitchell, Multicultural Analyst

This report will look at the following areas:

Impact of digital technology evident across Black consumer segments
Devices must entertain first, provide utility second
Fast, unlimited data is the number one priority, but anticipation of 5G does not match desire
Entertainment is the primary digital activity
Online shopping supplements in-store shopping


TOC available on request

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