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Digital Trends - Black Consumers - US - May 2017

Digital Trends - Black Consumers - US - May 2017

"Digital electronic devices are the conduit whereby Black consumers are entertained and engage and connect with their family and friends. Their need to be at the forefront of technology trends drives their ownership, purchase intent, and desire for advanced technology. New technology, more than any other platform, opens new worlds; both real and virtual, which allow Blacks access to entertainment and information previously not available to them."

- Toya Mitchell, Multicultural Analyst

This Report discusses the following key topics:

Blacks’ purchase intent and desire for new tech eclipses the general market
Virtual reality devices may be seen as next generation gaming among Blacks
Anywhere, anytime television and video choice drives advanced television ownership
Black men are the tech purchase decision makers in the household


TOC available on request

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