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Digital Advertising - UK - March 2017

Digital Advertising - UK - March 2017

“Ad personalisation through user input is key to boosting engagement; particularly as many consumers are showing interest in ad-blocking. But there isn’t necessarily a one-size-fits-all solution to balance personalisation and intrusiveness, as individual users have different attitudes towards their personal information and the extent to which they are happy to share it in exchange for a free service or other benefit.”

– Sara Ballaben, Senior Technology Analyst

This report examines the following issues:

There is no one-size-fits-all strategy for ad personalisation
Addressing the growth of ad-blocking beyond ad personalisation
The upcoming gate-keepers of mobile advertising


TOC available on request

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