Digital Advertising - UK - June 2019

Digital Advertising - UK - June 2019

“Consumers now have more opportunities to control how their personal data can be used, potentially reducing the effectiveness of standard advertising targeting methods. People express a strong interest, however, in actively providing platforms and advertisers with more information on their preferences in order to improve the effectiveness of targeted adverts.”

– Rebecca McGrath, Senior Media Analyst

This report examines the following issues:

Consumers’ desire for greater input can create a more receptive ad environment
Monetising voice search

TOC available on request

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