Digital Advertising - US - August 2018
"Sales of desktop and mobile banner and video ads have grown dramatically over the years, rising from $10.7 billion in 2013 to $39.3 billion in 2017. However, 2018 is the last year in which sales growth is expected to remain around or exceed 20%. This is likely because access to WiFi and smartphone ownership has nearly peaked. Another contributing factor is the need to maintain budgets in broadcast media in spite of its declining size, due to the perception of its greater impact on viewers, a subject explored in the qualitative panel for this Report."
- Billy Hulkower, Senior Technology Analyst
This report will look at the following areas:
Ad-blocking software, limited web users rule out 30% of audience
Nearly half remove ads as quickly as possible
Only one in four have ever made a purchase