"After experiencing solid sales in 2014-15, growth in the digestive health market is expected to soften somewhat in 2016. The majority of consumers are turning to some form of OTC (over-the-counter) digestive remedy for treatment, with antacids accounting for the largest share of all digestive health remedy sales. Looking forward, the need for digestive health treatments is not expected to change; however, interest in improving overall digestive health with proactive treatments such as probiotics continues to grow."
- Marissa Gilbert, Health and Wellness Analyst
This report discusses the following key topics:
Market sales soften after two years of strong growth Some adults opting not to treat digestive issues Safety concerns exist over the long-term health effects of OTC product use