Digestive Health - US - August 2019
"The digestive health market has exceeded expectations, with US retail sales estimated to reach more than $5.1 billion in 2019. Previously, the category was supported by Rx-to-OTC conversions in the antacid segment, boosting sales dramatically in 2015. Since then, growth had stabilized and was predicted to flat line. However, new product innovations, refreshed marketing strategies and rehydration claims are bringing success to the once stagnating market."
- Andrea Wroble, Research Analyst
This report looks at the following areas:
Digestive health symptoms are infrequent
Value-oriented consumers choose store brands
Holistic approach to health challenges use of OTC products
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