Diet Trends - US - September 2016
"The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences. Packaged and processed foods continue to fall out of favor, shrinking the opportunity for diet foods but opening up new possibilities for services that can offer people trying to lose weight convenience, time savings, or support."
- Dana Macke, Senior Research Analyst, Lifestyles and Leisure
This report discusses the following key topics:
Nutrition knowledge isn’t power
Dieters are thinking long-term
Organization leads to motivation