Deposit and Savings Accounts - UK - May 2019

Deposit and Savings Accounts - UK - May 2019

“Consumers remain reluctant to look beyond easy access accounts. They need more help to identify their savings goals and understand how they can make the most of higher paying limited access accounts. Online tools and open banking technology have the potential to give people new perspective when managing their savings.”

– Douglas Kitchen, Financial Services Analyst

This Report looks at the following areas:

Improving brand profile and gaining consumer trust is vital for savings superstores
High street brands must adapt in order to attract younger savers

TOC available on request

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