Deposit and Savings Accounts - UK - June 2018

Deposit and Savings Accounts - UK - June 2018

“Most people have an unstructured approach to saving, doing so as and when they can afford to. However, affordability constraints mean people are saving less of their disposable income than they previously have. Innovative digital savings tools can help people to establish better saving habits and ensure they meet their savings goals.”

- Jessica Galletley, Senior Financial Services Analyst

This report will look at the following areas:

Younger consumers more reactive to rising interest rates
Pent-up demand for digital saving innovations
Adapting to people’s saving approach is key to personalisation

TOC available on request

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