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Deodorants and Bodycare - UK - June 2016

Deodorants and Bodycare - UK - June 2016

“The deodorants category has seen a decline in value in recent years, hampered by the rise of discounters, as well as a decline in NPD and advertising spend. The bodycare sector, on the other hand, has seen strong sales performance in recent years as consumers trade up in the prestige sector as well as widen their range of products. NPD opportunities exist in both categories to encourage consumers to spend more.”

– Roshida Khanom, Senior Personal Care Analyst

This report looks at the following areas:

Usage of deodorant is declining in men
Prestige outperforms mass-market in bodycare
Consumers are tiring of ‘free-from’

TOC available on request

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