"Distilled spirits (both white and dark) have enjoyed a significant (23.9%) growth since 2011, due in no small part to the rapid influx of flavors in the white spirit segment and a surge in interest in tequila. Similar flavor innovation is leading to growth in dark spirits, whiskey and brandy in particular, as Millennial consumers appear significantly interested in novel flavors within the category. Curiously, at the same time, authenticity and complexity appear to be key to consumer interest in craft forms of dark spirits."
Billy Roberts, Senior Analyst – Food and Drink
This report looks at the following areas:
Sales growth expected to continue through 2021 On-premise consumption has room to grow Price appears insufficient means of differentiation