Dark Spirits and Liqueurs - UK - September 2019

Dark Spirits and Liqueurs - UK - September 2019

“Drawing on historical recipes has much to offer for dark spirits. Historical recipes for the drinks themselves chime with a quarter of 45-54s, signalling potential to retain users in the category. Meanwhile historical cocktail recipes using dark spirits would help to generate consumer excitement around the category, especially among under-35s.”

– Alice Baker, Research Analyst

This report examines the following issues:

Historical recipes can help to engage both older and younger consumers
Need to make dark spirits’ quality credentials more tangible