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Dark Spirits and Liqueurs - UK - September 2018

Dark Spirits and Liqueurs - UK - September 2018

“Friend/family recommendations and tasting sessions stand out as key means to drive dark spirits trial. Companies can incentivise recommendations through rewards such as discount vouchers and marketing messages themed around knowledge sharing. Meanwhile sampling initiatives would help to overcome the barrier of spirits’ high price discouraging experimentation among risk-averse consumers.”

- Alice Baker, Research Analyst

This report will look at the following areas:

Premium products could benefit amid the alcohol moderation trends
Recommendations and sampling are key to driving dark spirits trial
Opportunities for exciting flavour innovation in liqueurs

TOC available on request

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