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Dark Spirits and Liqueurs - UK - September 2017

Dark Spirits and Liqueurs - UK - September 2017

“Drinking with mixers and gifting are key entry points for dark spirits. Mixed drink recipe suggestions are therefore a crucial means to draw in new users, while promotions around young adults’ rites of passage would better enable companies to harness the power of gifting as an introduction to dark spirits.”

- Alice Baker, Research Analyst

This report will look at the following areas:
Recipe suggestions can help companies to harness the power of mixers
Brands need to make flavour differences more tangible to shoppers
Consumer interest in products with ethical aspects suggests untapped opportunities


TOC available on request

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