Dairy and Non-Dairy Milk - US - September 2018
"Milk is characterized by two vastly different markets: the large but declining dairy milk market and the much smaller but fast-growing non-dairy milk market. While dairy milk remains a household staple for most Americans, non-dairy milk is quickly gaining popularity as a more healthful alternative to dairy milk, and innovative non-dairy milks are keeping consumers engaged. Products with strong functional and ethical claims represent areas of opportunity for both milk markets and an overall premiumization of milk could help brands attract younger affluent consumers."
- Caleb Bryant, Senior Beverage Analyst
This report will look at the following areas:
Dairy milk declines
Some dairy milk drinkers are making a switch
Too many milks?