“The dairy market as a whole is growing stably while different categories have very different performances. Cheese and yogurt are the winning categories, while milk, ice-cream and butter & yellow fats are performing less well by comparison. On the other hand, consumers have very different perceptions towards different dairy products, with cheese being significantly underrated. Category-blurring innovations within the dairy industry are encouraged as they serve more as reinforcement than substitution.”
– Summer Chen, Research Analyst
This report looks at the following areas:
Are plant protein drinks a big threat to dairy products in China? Are consumers regaining confidence in local dairy companies? Cross-category substitution or reinforcement?