Market Research Logo

DIY Auto Maintenance - US - January 2015

DIY Auto Maintenance - US - January 2015

This report looks at the following areas:

  • Small DIY market presents challenges for marketers
  • Use of apps for DIY work is low, possibly ripe for growth
This report examines the market for do-it-yourself (DIY) auto maintenance, and provides insight into the external and internal factors that influence purchases and trends. Overall consumer spending in the DIY auto maintenance market totaled just under $40 billion for 2014, up nearly 6% from the previous year. The DIY industry is expected to continue to grow at about a 4% annualized rate over the next five years, with total growth increasing by about 20% over today’s figures through 2019. Mintel also analyzes the growth in vehicle complexity and vehicle durability and its effects on the industry, as well as how the aging vehicle fleet is affecting the DIY industry.


SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Figure 1: Total US consumer expenditures and fan chart forecast of expenditures for auto parts and
accessories, at current prices, 2009-19
Market factors
Interest in DIY
Figure 2: Automotive maintenance/repair work done yourself in past three years, November 2014
Vehicle complexity
Aging vehicle fleet
Figure 3: Average age of passenger cars and light trucks, 2002-13
Key players
The consumer
DIY market small, focused on simple fixes
Figure 4: Automotive maintenance/repair work done yourself in past three years, November 2014
DIY market small as dealers, independent shops dominate
Figure 5: Place vehicle(s) have been taken for service within the past three years, November 2014
Franchise stores lead
Figure 6: Where auto parts for your vehicle(s) have been purchased within the past three years,
November 2014
Auto enthusiasm dwindles
Figure 7: Attitudes toward car ownership and maintenance, November 2014
What we think
ISSUES AND INSIGHTS
Small DIY market presents challenges for marketers
The issues
The implications
Use of apps for DIY work is low, possibly ripe for growth
The issues
The implications
TREND APPLICATIONS
Trend: Return to the Experts
Trend: Survival Skills
MARKET SIZE AND FORECAST
Key points
Increasing complexity of vehicles poses challenge
Figure 8: Total US consumer expenditures and forecast of expenditures for auto parts and accessories,
at current prices, 2009-19
Figure 9: Total US consumer expenditures and forecast of expenditures for auto parts and accessories,
at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 10: Total US consumer expenditures and fan chart forecast of expenditures for auto parts and
accessories, at inflation-adjusted prices, 2009-19
MARKET DRIVERS
Key points
Multiple factors drive the DIY market
Aging vehicles require more attention
Figure 11: Average Age of Passenger Cars and Light Trucks, 2002-13
Vehicle complexity may dissuade some DIYers
Figure 12: All grades all formulations retail gasoline prices, dollars per gallon, 2000-14
Increased use of smartphones could change research process for DIYers
Rise of alternative-fuel vehicles could change the game
RETAIL CHANNELS
Key points
Retailing Overview
Franchise stores dominate
Figure 13: Where auto parts have been purchased in past three years, November 2014
Men prefer franchise stores at a higher rate than women
Figure 14: Where auto parts have been purchased in past three years, by gender, November 2014
Big-box stores may see influx of younger buyers
Figure 15: Where auto parts have been purchased in past three years, by age, November 2014
Dealerships do better with newer cars, while owners of older cars shop franchises
Figure 16: Where auto parts have been purchased in past three years, by vehicle model years,
November 2014
Franchise stores dominate simple repair market
Figure 17: Where auto parts have been purchased in past three years, by automotive
repair/maintenance work done yourself, November 2014
AutoZone has the best brand perception among retailers
Figure 18: Perceptions of auto parts retailers, part 1, November 2014
Figure 19: Perceptions of auto parts retailers, part 2, November 2014
Key DIY Retailers
INNOVATIONS AND INNOVATORS
Gearhead Workspace teaches people to be DIYers
TeleTech works to build apps for DIY market
MARKETING STRATEGIES
Overview of the brand landscape
Strategy: Engage with motorsports fans
Figure 20: AutoZone video, Joey Lagano Daytona 500 Prep, February 2014
Strategy: Embrace “how-to” repairs, inspire DIY pride in workmanship
Figure 21: AutoZone ad, “Show it off America,” May 2013
Figure 22: O’Reilly Auto Parts video “Lubegard-Evaporator and Heater Foam Cleaner ,” October 2014
Figure 23: Carquest Video - DIY Auto A/C Recharging with Sub-Zero, February 2013
VEHICLES OWNED
Key points
Despite rise in crossover SUV sales, cars still dominate.
Figure 24: Type of vehicle owned, November 2014
Crossovers/SUVs popular with those aged 25+
Figure 25: Type of vehicle owned, by age, November 2014
Crossovers and trucks trend well among those with higher incomes
Figure 26: Type of vehicle owned, by household income, November 2014
PRICE OF MOST RECENT VEHICLE PURCHASE
Key points
Most vehicle owners paid less than $40,000 for their cars
Figure 27: Price of most recent vehicle purchase, November 2014
Oldest, youngest buyers spend less on vehicle purchases
Figure 28: Price of most recent vehicle purchase, by age, November 2014
Low-income consumers may present DIY opportunities
Figure 29: Price of most recent vehicle purchase, by household income, November 2014
Older cars dominate market
Figure 30: Price of most recent vehicle purchase, by vehicle model years, November 2014
LAST VEHICLE PURCHASED AND PURCHASE PLANS
Key points
Consumers prefer new cars to used
Figure 31: Type of vehicle last purchased, November 2014
Aging vehicles positive for DIY market
Figure 32: Model year of most recent vehicle, November 2014
Figure 33: Type of vehicle last vehicle purchased, by model years, November 2014
Figure 34: When do you purchase to plan your next vehicle?, November 2014
Figure 35: When do you purchase to plan your next vehicle?, by model years, November 2014
PLACE TAKEN FOR REPAIR/SERVICE
Key points
DIY market small as dealers, independent shops dominate
Figure 36: Place vehicle(s) has been taken for service in past three years, November 2014
Men do more DIY work, but gender gap isn’t big
Figure 37: Place vehicle(s) has been taken for service in past three years, by gender, November 2014
Younger vehicle owners less likely to visit dealers for repair
Figure 38: Place vehicle(s) has been taken for service in past three years, by age, November 2014
Lower household income translates into higher DIY likelihood
Figure 39: Place vehicle(s) has been taken for service in past three years, by household income,
November 2014
Older vehicles have higher DIY rate
Figure 40: Place vehicle(s) has been taken for service in past three years, by model years, November
2014
As incomes rise, so do opportunities for dealers
Figure 41: Place vehicle(s) has been taken for service in past three years, by household income,
November 2014
WORK DONE BY SELF VERSUS PROFESSIONAL
Key points
DIY market small, focused on simple fixes
Figure 42: Automotive repair/maintenance work done by a professional versus automotive
maintenance/repair work done yourself in the past three years, November 2014
Men do more DIY work
Figure 43: Automotive maintenance/repair work done yourself in the past three years, November 2014
Higher incomes don’t always mean less DIY work
Figure 44: Automotive maintenance/repair work done yourself in the past three years, by household
income, November 2014
USE OF INTERNET IN RELATION TO CAR REPAIRS
Key points
Price-consciousness carries the day with consumers
Figure 45: Likelihood of using the internet in relation to auto maintenance within the next year,
November 2014
Men show greater interest in using the internet for DIY repair
Figure 46: Likelihood of using the internet in relation to auto maintenance within the next year, by
gender, November 2014
Younger DIY consumers are much more likely to use online resources
Figure 47: Likelihood of using the internet in relation to auto maintenance within the next year, by age,
November 2014
ATTITUDES TOWARD CAR OWNERSHIP AND MAINTENANCE
Key points
Auto enthusiasm dwindles
Figure 48: Attitudes toward car ownership and maintenance, November 2014
Men much likelier to be gearheads
Figure 49: Attitudes toward car ownership and maintenance, by gender, November 2014
Younger buyers more interested in cars, but scared about vehicle complexity
Figure 50: Attitudes toward car ownership and maintenance, by age, November 2014
RACE/HISPANIC ORIGIN
Key points
Car ownership strong across all race/ethnic groups
Figure 51: Type of vehicle owned, by race/Hispanic origin, November 2014
Whites, Hispanics prefer to buy new
Figure 52: Type of vehicle last purchased, by race/Hispanic origin, November 2014
Regardless of race/ethnicity, consumers are waiting to purchase vehicles
Figure 53: When do you plan to purchase your next vehicle?, by race/Hispanic origin, November 2014
Hispanics more likely to do DIY work
Figure 54: Place vehicle(s) has been taken for service in past three years, by race/Hispanic origin,
November 2014
Hispanics like big-box stores but also independents and franchisees
Figure 55: Where auto parts have been purchased in past three years, by race/Hispanic origin,
November 2014
Whites least likely to show interest in internet and apps for DIY
Figure 56: Likelihood of using the internet in relation to auto maintenance within the next year, by
race/Hispanic origin, November 2014
Hispanics, Blacks more likely to care about cars
Figure 57: Attitudes toward car ownership and maintenance, by race/Hispanic origin, November 2014
APPENDIX – OTHER USEFUL CONSUMER TABLES
Vehicles owned
Figure 58: Type of vehicle owned, by gender, November 2014
Figure 59: Type of vehicle owned, by generations, November 2014
Figure 60: Type of vehicle owned, by presence of children in household, November 2014
Figure 61: Type of vehicle owned, by marital/relationship status, November 2014
Figure 62: Type of vehicle owned, by vehicle model years, November 2014
Price of most recent vehicle purchase
Figure 63: Price of most recent vehicle purchase, by gender, November 2014
Figure 64: Price of most recent vehicle purchase, by race/Hispanic origin, November 2014
Figure 65: Price of most recent vehicle purchase, by generations, November 2014
Figure 66: Price of most recent vehicle purchase, by presence of children in household, November
2014
Figure 67: Price of most recent vehicle purchase, by marital/relationship status, November 2014
Last vehicle purchased
Figure 68: Type of vehicle last purchased, by gender, November 2014
Figure 69: Type of vehicle last purchased, by age, November 2014
Figure 70: Type of vehicle last purchased, by household income, November 2014
Figure 71: Type of vehicle last purchased, by generations, November 2014
Figure 72: Type of vehicle last purchased, by presence of children in household, November 2014
Figure 73: Type of vehicle last purchased, by marital/relationship status, November 2014
Model year
Figure 74: Vehicle model year, by gender, November 2014
Figure 75: Vehicle model year, by age, November 2014
Figure 76: Vehicle model year, by household income, November 2014
Figure 77: Vehicle model year, by race/Hispanic origin, November 2014
Figure 78: Vehicle model year, by generations, November 2014
Figure 79: Vehicle model year, by presence of children in household, November 2014
Figure 80: Vehicle model year, by marital/relationship status, November 2014
Figure 81: Model year of the car/truck repaired or serviced most recently, November 2014
Figure 82: Model year of the car/truck repaired or serviced most recently, by race/Hispanic origin,
November 2014
Plans to purchase next vehicle
Figure 83: When do you purchase to plan your next vehicle?, by gender, November 2014
Figure 84: When do you purchase to plan your next vehicle?, by age, November 2014
Figure 85: When do you purchase to plan your next vehicle?, by generations, November 2014
Figure 86: When do you plan to purchase your next vehicle?, by household income, November 2014
Figure 87: When do you purchase to plan your next vehicle?, by presence of children in household,
November 2014
Figure 88: When do you purchase to plan your next vehicle?, by marital/relationship status, November
2014
Place taken for repair
Figure 89: Place vehicle(s) has been taken for service in past three years, by presence of children in
household, November 2014
Figure 90: Place vehicle(s) has been taken for service in past three years, by generations, November
2014
Figure 91: Place vehicle(s) has been taken for service in past three years, by marital/relationship
status, November 2014
Figure 92: Place vehicle(s) has been taken for service in past three years, by primary residence,
November 2014
Figure 93: Place vehicle(s) has been taken for service in past three years, by social media usage,
November 2014
Figure 94: Place vehicle(s) has been taken for service in past three years, by Where auto parts have
been purchased in past three years, Part 1, November 2014
Figure 95: Place vehicle(s) has been taken for service in past three years, by Where auto parts have
been purchased in past three years, Part 2, November 2014
Work done by self versus professional
Figure 96: Automotive maintenance/repair work done yourself in the past three years, November 2014
Figure 97: Automotive repair/maintenance work done by a professional in the past three years, by
gender, November 2014
Figure 98: Automotive repair/maintenance work done by a professional in the past three years, by age,
November 2014
Figure 99: Automotive repair/maintenance work done by a professional in the past three years, by
generations, November 2014
Figure 100: Automotive repair/maintenance work done by a professional in the past three years, by
race/Hispanic origin, November 2014
Figure 101: Automotive repair/maintenance work done by a professional in the past three years, by
household income, November 2014
Figure 102: Automotive repair/maintenance work done by a professional in the past three years, by
presence of children in household, November 2014
Figure 103: Automotive repair/maintenance work done by a professional in the past three years. by
marital/relationship status, November 2014
Figure 104: Automotive repair/maintenance work done by a professional in the past three years, by
primary residence, November 2014
Figure 105: Automotive repair/maintenance work done by a professional in the past three years, by
social media usage, November 2014
Figure 106: Automotive repair/maintenance work done by a professional in the past three years, by
vehicle model years, November 2014
Use of internet in relation to car repairs
Figure 107: Likelihood of using the internet in relation to auto maintenance within the next year, by
household income, November 2014
Figure 108: Likelihood of using the internet in relation to auto maintenance within the next year, by
generations, November 2014
Figure 109: Likelihood of using the internet in relation to auto maintenance within the next year, by
presence of children in household, November 2014
Figure 110: Likelihood of using the internet in relation to auto maintenance within the next year, by
marital/relationship status, November 2014
Figure 111: Likelihood of using the internet in relation to auto maintenance within the next year, by
vehicle model years, November 2014
Attitudes toward car ownership and maintenance
Figure 112: Attitudes toward car ownership and maintenance, by household income, November 2014
Figure 113: Attitudes toward car ownership and maintenance, by vehicle model years, November 2014
Figure 114: Attitudes toward car ownership and maintenance, by generations, November 2014
Figure 115: Attitudes toward car ownership and maintenance, by presence of children in household,
November 2014
Figure 116: Attitudes toward car ownership and maintenance, by marital/relationship status,
November 2014
APPENDIX – TRADE ASSOCIATIONS
US METHODOLOGY
CONSUMER RESEARCH
Primary Data Analysis
Secondary Data Analysis
Qualitative Research
Further Analysis
Social Media Research
TRADE RESEARCH
STATISTICAL FORECASTING

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report