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Cycling - UK - March 2018

Cycling - UK - March 2018

“An uncertain macroeconomic environment is likely to affect mass-market demand among more ‘casual cyclists’. On the plus side, ‘cycling enthusiasts’ remain willing to spend on their hobby. Continual innovation in bicycle design and components, and new premium bicycles, including e-bikes, should help to sustain growth in market value.”

– John Worthington, Senior Analyst

This report examines the following issues:

Shops need to diversify and take a service-oriented approach to survive
E-bikes may offer the best chance to open up cycling to a wider demographic

TOC available on request

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