Customer Journey for the Home - UK - March 2018
“Some 13 million households bought furniture in the last twelve months and over half of these bought for the living room, while a similar number bought for bedrooms. They display a wide range of browsing and shopping habits, often gathering ideas online to shape their ideas and choices, then making store visits to judge quality, comfort and colours. Even though journeys usually involve online browsing and purchasing, the role of the store remains an essential part of the experience for many categories of furniture, highlighting the importance for retailers to invest in their omni-channel shopping offer."
– Jane Westgarth, Senior Retail Analyst
This report examines the following issues:
Is online shopping making retail stores redundant?
Are store chains resizing as a result of more shopping moving online?
Retailers should act as personal curators, making it easier and faster to find what you want
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