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Cruises - China - March 2017

Cruises - China - March 2017

“The overseas cruise market is booming in China. With more players joining the competition, driving awareness and establishing unique identities is vital. There is potential for brands to exploit older consumers. To sustain growth, more destinations should be explored.”

– Terra Xu, Senior Research Analyst

This Report discusses the following key issues:

A booming overseas cruise market
Appealing to the older consumers
The opportunities for domestic cruises

TOC available on request

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