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Cross-Continental Tourism in Sub-Saharan Africa - May 2015

Cross-Continental Tourism in Sub-Saharan Africa - May 2015

“CCT tourism in Sub-Saharan Africa has considerable appeal to a select group of leisure tourists who are in search of challenging, exciting and self-fulfilling experiences. By visiting more than two countries on one trip over an extended period of time, they can appreciate the diversity of a wide range of different African cultural heritages and embark on physical adventures that they may never have experienced before.”

- Jessica Kelly, Senior Tourism Analyst

For the purposes of this report, Mintel is defining cross-continental tourism (CCT) in Sub-Saharan Africa as a leisure tourism trip on the continent south of the Sahara Desert that involves crossing two or more international borders by land during the same trip. In some instances, where the destinations are particularly remote such as in West or Central Africa, this report also considers trips that involve the crossing of just one additional land border on the same journey. The length of the trip can vary but owing to the distances that are typically covered on a single journey, the shortest journey is usually around 9-14 days.

Also for the purposes of this report, Sub-Saharan Africa is defined as any country south of the Sahara Desert, and includes the Northern African countries of Egypt, Sudan and Morocco as they feature widely in cross-Africa travel itineraries that extend north to south via east or west.


INTRODUCTION
DATA SOURCES
HISTORY OF TRAVEL IN SUB-SAHARAN AFRICA
ROUTES AND DESTINATIONS
INTERNATIONAL TOURISM IN SUB-SAHARAN AFRICA
Figure 1: International visitor arrivals to Africa & selected Sub-Saharan countries, 2011-13
Figure 2: International tourism expenditure in selected Sub-Saharan countries, 2011-13
CROSS-CONTINENTAL ROUTES
East Africa
Southern Africa
West Africa
North to South
DESTINATIONS
East and North Africa
Egypt, Sudan, Ethiopia
Kenya
Uganda
Rwanda
Tanzania
Southern Africa
South Africa, Lesotho, Swaziland
Botswana
Namibia
Zimbabwe
Zambia
Malawi
Mozambique
West Africa
Morocco, Western Sahara, Mauritania
Senegal, Mali, Guinea, Sierra Leone, Cote d’Ivoire, Ghana
Togo, Benin, Nigeria, Cameroon, Gabon
Congo, DRC, Angola
SIZE OF THE CCT MARKET
SOUTHERN AFRICA THE KEY REGION FOR CCT
Figure 3: Total CCT arrivals to regional Sub-Saharan Africa, 2014
UK CCT VISITORS DOMINATE THE MARKET
Figure 4: Total CCT arrivals to southern Africa by source market, 2014
Figure 5: Total CCT arrivals to East Africa by source market, 2014
Figure 6: Total CCT arrivals to West Africa by source market, 2014
ORGANISATION AND STRUCTURE OF CCT TRIPS
HOW CCT WORKS
Overlanding
Small-group travel
Independent travel
Independent travel by bus and car
Independent travel by train and bus
‘Cruise’ trains
Accommodation
PERSONAL EXPERIENCES AND ADVENTURES ON A CCT TRIP
Cultural activities
Wildlife activities
Land-based activities
Water-based activities
Hard adventure
WHO GOES ON A CCT TRIP?
ADVENTURE TOURISTS LEAD THE WAY
MILLENNIALS ARE KEY OVERLANDERS
DIVERSITY IN SMALL-GROUP TRAVEL
CCT TOUR OPERATORS IN THE MARKET
ABSOLUTE AFRICA
Figure 7: Selected CCT itineraries from Absolute Africa, 2015
AFRICAN OVERLAND TOURS
DRAGOMAN
Figure 8: Selected CCT itineraries from Dragoman, 2015
INTREPID TRAVEL
Figure 9: Selected CCT itineraries from Intrepid Travel, 2015
JOURNEYS INTERNATIONAL
Figure 10: Selected CCT itineraries from Journeys International, 2015
OASIS OVERLAND
Figure 11: Selected CCT itineraries from Oasis Overland, 2015
OVERLANDING WEST AFRICA
WILDERNESS TRAVEL
Figure 12: Selected CCT itineraries from Wilderness Travel, 2015
WHAT NEXT?
CULTURAL TOURISM PRODUCTS KEY TO SUSTAINING CCT
TRANSFRONTIER PARKS PROMOTE CROSS-BORDER TOURISM
WILL LCCS IMPACT THE CONCEPT OF CCT?
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006

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