Credit Cards - US - July 2018
"The credit card industry is a mature one and competition for new customers is fierce. Issuers have to find ways to make their card stand out from the others or risk moving down from the top of their customers’ wallets. Since growth will come primarily from young people, issuers have to find ways to appeal to this group – a difficult task since many are wary of taking on debt. Flexible incentives and embedded money management tools might help smooth the way."
- Jennifer White Boehm - Associate Director - Financial Services
This report examines the following issues:
Outstanding credit crosses the $1 trillion mark
Young people don’t like credit cards
Trust is still an issue
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