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Cosmeceuticals - China - June 2019

Cosmeceuticals - China - June 2019

“With restrictive CFDA regulations, cosmeceutical brands are unable to benefit from directly positioning their products as cosmeceuticals, so finding alternative communication is an imperative and urgent task. Associated closely with cosmeceuticals, both skin barrier protection and skin problem solving are feasible positionings and are more important features in consumers’ minds than the ‘for sensitive skin’ claim, which is currently widely used but without much differentiation between competitors.”

– Vicky Zhou, Research Analyst

This report looks at the following areas:

How can ‘cosmeceuticals’ position themselves?
Testing before treating
Value the power of authentication

TOC available on request

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