Cordials and Squashes - UK - May 2017
“With some consumers showing concerns about both sugar and artificial sweeteners, the category faces a challenge in staying on the menu. Meanwhile, declining alcohol consumption presents an opportunity for cordials and squashes to reach a new audience. However, the category’s current commodity status and strong family appeal may impede this.”
– Alyson Parkes, Research Analyst
This Report discusses the following key topics:
Concern over sugar and artificial sweeteners leaves companies in a tricky position
A premium touch may be needed to improve suitability for formal occasions
Pushing hydration could open the market up to a wider audience
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