Cordials and Squashes - UK - April 2019

Cordials and Squashes - UK - April 2019

“The 2018 summer heatwave was a boon for cordials and squashes that saw growth return following five years of decline. However, sales in this traditionally family-oriented category have also been lifted by the strong performance of new adult-oriented options that offer more sophisticated flavour profiles. Meanwhile, British fruit can be explored both to tap into patriotic sentiments and to forge a point of difference from the rest of the category.”

– Anita Winther, Research Analyst

This report looks at the following areas:

Alcohol reduction trend is an opportunity for cordials and squashes
The category has a strong green image it can leverage
Scope to use British fruits to forge point of difference

TOC available on request

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