Cookware - US - June 2017
"Cookware sales have remained slow amid high household penetration, yet steady growth is likely attributed to consumers’ generally positive attitudes toward cooking and baking at home. While adults find health and creative benefits to the process, there is interest in furthering their skills in the kitchen and expanding their inventory pointing to market growth potential."
- Rebecca Cullen, Home & Personal Care Analyst
This report will cover the following areas:
Universal household penetration leads to slow market growth
Shifts in cooking and baking habits present challenges
Convenience, selection drive retailer selection