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Cooking Sauces and Pasta Sauces - UK - December 2018

Cooking Sauces and Pasta Sauces - UK - December 2018

“The popularity of making sauces from scratch and the growth of own-label continue to chip away at value sales in the market. Addressing consumers’ concerns around sugar, salt and artificial ingredients will be key to turning the tide. Exploring the sauce kit format could help boost associations with healthiness and authenticity, while also delivering both on the cooking experience and convenience.”

– Anita Winther, Research Analyst

This Report looks at the following areas:

Tackling concerns around ingredients is key priority for cooking and pasta sauces
Brands need to push flavour innovation to take on own-label
Deconstruction can help sauce brands deliver on authenticity and health


TOC available on request

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