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Cooking and Pasta Sauces and Marinades - US - December 2017

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Cooking and Pasta Sauces and Marinades - US - December 2017

The diverse cooking sauces and marinades category, which is ideally suited to those consumers interested in food and flavor exploration, has generated stronger growth in recent years than many other center-store packaged food categories. Looking ahead, the category offers opportunities for products that combine the convenience of premade with the freshness and simplicity of homemade. Brands should also look to strengthen their associations with fresh foods sold in the store perimeter.

This report examines the following issues:

Category maintains a modest pace of growth
Packaged sauces usage near universal, homemade not far behind
Vegetarian applications could expand use among young adults


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