Cookies - US - August 2017

Cookies - US - August 2017

"As a commonly purchased food, cookies continue to grow, but at a modest pace from 2016-17. Mintel expects continued yet limited growth through 2022 as smaller segments better-for-you and premium cookies grow with differentiated positioning and unique flavors and formats. Elements of health may appeal to some consumers, but the majority of innovation should be focused on more indulgent flavors and formats that consumers want to see more of in order to continue to grow the category and compete against other sweet treats."

- Michael Averbook, Food & Drink Analyst

This Report looks at the following areas:

Modest category growth 
Cookie consumers are habit driven
Competition from other cookies, sweets and snacks
Growing obesity epidemic challenges category


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook