Content Consumption: TV and Movies - US - August 2016
"Understanding how consumers watch movies and TV, how much they spend, what providers they use, and what drives their behavior is critical for companies hoping to reach them – including both producers and distributors of video content as well as advertisers who leverage that content. In this Report, Mintel examines key trends in this important sector and provides guidance on how companies can increase both viewership and revenue."
- Billy Hulkower, Senior Technology Analyst
This report discusses the following key topics:
A turbulent yet also static market
Total entertainment spending is limited
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