Consumer Trends, Attitudes and Spending Habits for the Home - UK - January 2018
“In 2017, spending remained strong on buying for the home in the UK, despite growing uncertainty about the economy. But in the five years from 2017-22 market growth will slow, as consumers feel a real squeeze on their personal disposable income. Owner-occupiers and those who say that their finances are healthy are the most active group of purchasers for the home, especially for high ticket items and large projects, and this group is least affected by any downturn in the economy. At the same time, many of today’s under-35s are priced out of the housing market, feel financially stretched and rent privately. This has created short-term attitudes towards buying for the home, encouraging low-ticket purchases and reshaping priorities when spending on the home.”
– Jane Westgarth, Senior Market Analyst
This Report looks at the following areas:
Will there be an ‘improve not move’ trend as economic uncertainty influences consumer confidence?
Are consumers buying into smart home products?
What impact is the rise in private renting having on demand for products for the home?