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Consumer Attitudes towards Luxury - China - May 2017

Consumer Attitudes towards Luxury - China - May 2017

“As more affordable luxury brands and items are available, the Chinese luxury market is performing well. Desire for luxurious experiences is on the rise, but the majority of Chinese consumers tend to treat luxury as a collective concept and are yet to recognise the unique brand value of different luxury brands.”

– Alina Ma, Senior Research Analyst

This report examines the following areas:

Evolvement of Chinese luxury consumers
Selling luxury to two genders
Targeting young luxury consumers
Being approachable is absolutely necessary

TOC available on request

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