Market Research Logo

Consumer Attitudes towards Functional Drinks - China - April 2017

Consumer Attitudes towards Functional Drinks - China - April 2017

“Not all consumers need an intense and immediate energy shot. Instead, some may just need a slight energy kick to enhance their mood. Therefore, a one-size-fit all approach in energy drinks could limit a brand’s consumer penetration. Lighter versions of energy drinks have good potential to increase usage, especially among female consumers and young people.”

–    Ching Yang, Senior Research Analyst

This report will cover the following areas:

Energy drinks for different levels
Sophisticated fermented drinks
Use plant-based ingredient to clean up the category


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report