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Consumer Attitudes towards Financial Services Innovation - UK - February 2017

Consumer Attitudes towards Financial Services Innovation - UK - February 2017

“Open APIs have the potential to transform the financial services sector, with providers given greater opportunity to win new customers using personalised products and messaging. Customisation and security are the main two areas for banks to address. Consumers will demand control over their data and additional security measures in order to convince them to opt in.”

– Paul Davies, Senior Financial Services Analyst

This Report discusses the following key issues:

Opening the financial floodgates
Education and empowerment can overcome scepticism
Forming new communication channels


TOC available on request

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