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Consumer Attitudes towards Challenger Brands - UK - August 2018

Consumer Attitudes towards Challenger Brands - UK - August 2018

“Financial incentives and competitive prices will incentivise people to choose a challenger over an established provider, and give them a clear financial benefit to doing so. However, consumers need help to filter through the growing number of providers to find those that are most relevant to them.”

– Jessica Galletley, Senior Financial Services Analyst

This report looks at the following areas:

Challengers will have to explore new ways to establish awareness and trust
Concerns about using challengers can be overcome with financial incentives


TOC available on request

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