Consumer Attitudes towards Anti-aging Products - China - May 2017
“Anti-aging products are not only relevant to mature consumers now. Consumers are adopting them as parts of skincare regime at an earlier age of 25. Unlike 30-40-year-olds who pay more attention to loose skin, consumers in their 20s treat dull skin as a key sign of aging, followed by the appearance of fine lines.”
Jessica Jin, Associate Director of Research
This report looks at the following areas:
Rely more on basic skincare than anti-aging products
Consumers are moving away from using price as an indicator of product quality
How to sell the story of anti-aging?