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The Connected Consumer - UK - October 2017

The Connected Consumer - UK - October 2017

“The continued growth in consumer connectivity is impacting every stage of the transaction process, from pre-purchase information gathering to reviews and social media interaction. This has created strong opportunities for brands to communicate on a more personal, engaging level and offer relevant, timely information and promotions.”

– Adrian Reynolds, Consumer Technology Analyst

This report looks at the following areas:

Opportunity for brand apps as digital touchpoints flourish
Consumers have never been so willing to interact with brands

TOC available on request

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