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Condiments - US - December 2017

Condiments - US - December 2017

"Condiments and dressings are substantial and diverse categories with extremely high penetration driven by consumer loyalty to brands and product types, along with healthy reputations for adaptability, affordability, and variety. As these mature categories struggle to grow sales, getting back to growth will take effort from brands to find even more ways for consumers to enjoy or experiment with condiments and dressings. Future growth opportunities may exist for brands that communicate alternative product uses on social media or websites, and those that innovate in complex flavor combinations, convenient packaging, and fresher and healthier varieties."

- Michael Averbook, Food and Drink Analyst

This report examines the following issues:

Condiments stalled by decline in mustard and mayonnaise
Dressings decline driven by struggling shelf-stable
Category overlap an issue and an opportunity
Traditional condiments, dressings are pantry staples

TOC available on request

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