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Complementary and Alternative Medicine - UK - December 2015

Complementary and Alternative Medicine - UK - December 2015

“The CAM market has enjoyed relatively strong sales growth in recent years, bolstered by an ageing population seeking musculoskeletal treatments and the booming healthy living trend. Opening CAM treatment centres in business districts and shopping centres could now help to increase accessibility to the market, whilst further promotion on online booking sites and apps could encourage more people to trial treatments.”

– Jack Duckett, Consumer Lifestyles Analyst

This report looks at the following issues:

Growing opportunity for CAM in the workplace
Engaging with younger adults


OVERVIEW
What you need to know
Definitions
EXECUTIVE SUMMARY
CAM market enjoys buoyant sales growth
Figure 1: Best- and worst-case forecast for the UK complementary and alternative medicine market, 2010-20
Massage proves the most popular CAM
Figure 2: Experience of and intentions towards complementary and alternative medicine, September 2015
Using CAM to treat mental health
Figure 3: Attitudes towards treating illnesses with complementary and alternative medicine, September 2015
A holistic approach to health
Figure 4: Factors influencing usage of complementary and alternative medicine, September 2015
Encouraging trial in the market
Figure 5: Attitudes towards complementary and alternative medicine, September 2015
What we think
ISSUES & INSIGHTS
Growing opportunity for CAM in the workplace
Engaging with younger adults
THE MARKET
What you need to know
CAM market enjoys buoyant sales growth
CAM treatments dominate total market
British population continues to age
Rising employment brings increased opportunities for CAM market
Ministers consider blacklisting homeopathy
Fertility rates gradually decline
Market size and forecast
CAM market enjoys buoyant sales growth
Figure 6: Retail value sales in the UK complementary and alternative medicine market, 2010-20
Sales growth projected
Figure 7: Best- and worst-case forecast for the UK complementary and alternative medicine market, 2010-20
Segment performance
CAM treatments dominate total market
Figure 8: Consumer spending on complementary and alternative medicine, years ending December, 2014 and 2015
Market drivers
UK population continues to age
Figure 9: Trends in the age structure of the UK population, 2010-20
Employment levels continue to rise
Figure 10: Employment trends (thousands), by gender, 2010-20
“Sitting” deemed bad for health
Figure 11: Place where people work majority of the time, September 2015
Rising stress levels drive mindfulness trend
Figure 12: Health issues experienced and future concern, June 2015
Rising mental health awareness
Fertility rates gradually decline
NHS waiting lists reach seven year high
Ministers consider blacklisting homeopathy
Cancer diagnosis rates rise
Figure 13: Registrations of newly diagnosed cases of cancer, England, 1995 to 2013
The celebrity-effect
THE CONSUMER
What you need to know
Massage proves the most popular type of CAM
Biomechanical treatments interest working age adults
Boosting usage of herbal remedies
Interest highest in CAMs for treating musculoskeletal pain
Relaxation tops reasons for turning to CAM
CAM as part of a holistic approach to health
Society opens up to CAM
Alleviating price concerns
Usage of complementary and alternative medicine
Massage proves the most popular type of CAM
Figure 14: Experience of and intentions towards complementary and alternative medicine, September 2015
Older people most interested in manipulation treatments
Figure 15: Any usage of selected complementary and alternative treatments in the past, by age, September 2015
Figure 16: Any interest in future usage of selected complementary and alternative treatments, by age, September 2015
Herbal remedies could benefit from beauty positioning for women…
…and exercise-led positioning for men
Whilst stressed out young adults seek solace in mindfulness
Figure 17: Any usage of selected complementary and alternative treatments and remedies in the past, by age, September 2015
Women lead CAM usage
Figure 18: Any usage of complementary and alternative treatments and remedies in the past, by gender, September 2015
Treating health conditions
Interest highest in CAMs for treating musculoskeletal pain
Figure 19: Attitudes towards treating illnesses with complementary and alternative medicine, September 2015
Using CAMs to de-stress
Fertility difficulties drives interest in CAMs for conception
Figure 20: Interest in complementary and alternative medicine to treat conception difficulties, by age and gender, September
2015
Factors influencing usage
Relaxation tops reasons for turning to CAM
Figure 21: Factors influencing usage of complementary and alternative medicine, September 2015
CAM as part of a holistic approach to health
Figure 22: Screenshots from Deliciously Ella and Hemsley Sisters Instagram accounts, November 2015
Recommendation drives experience of CAM
Anti-conventional medication attitudes
Figure 23: Selected factors influencing usage of complementary and alternative medicine, by selected type of CAM used,
September 2015
Attitudes towards complementary and alternative medicine
Society opens up to CAM
Figure 24: Attitudes towards complementary and alternative medicine, September 2015
Young adults prove most cynical
Figure 25: Attitudes towards complementary and alternative medicine (any agree), by age, September 2015
Encouraging trial in the market
Figure 26: Attitudes towards complementary and alternative medicine (cont), September 2015
APPENDIX
Data sources, abbreviations and supporting information
Data sources
Abbreviations
Fan chart forecast
The consumer
Figure 27: Price willing to pay for complementary and alternative treatments, September 2015
Figure 28: Price willing to pay for complementary and alternative remedies, September 2015
RESEARCH METHODOLOGY
UK Research Methodology
Sampling and weighting
Face to Face Surveys
Definitions
Brand & Social Media Research
Trade research
Desk research
Statistical Forecasting
The Mintel fan chart

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