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Colour Cosmetics - UK - May 2018

Colour Cosmetics - UK - May 2018

“The colour cosmetics category continued to show strong sales performance in 2017, with the mass-market and prestige sectors both faring well. Women’s buying behaviours show an increase in the purchase of lip gloss and liquid foundations, driven by NPD and beauty trends. With high interest in technology aiding the shopping experience, such as augmented reality and chatbots, brands can do more to bring digital innovations to the forefront.”

– Roshida Khanom, Associate Director BPC

This Report looks at the following areas:

The wide definition of ‘natural’
Technology still poses opportunities


TOC available on request

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