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Colour Cosmetics - China - June 2019

Colour Cosmetics - China - June 2019

“When targeting a face base make-up product at women aged 30 or above, the feature ‘have benefits on skin appearance’ is listed as the most important feature to have. In 2018, claims such as ‘anti-aging’ and ‘reduce fine lines’ appeared in more new launches in China but still significantly less often than in South Korea or the UK, even though 30-39s have seen significant growth in adopting make-up wearing habits in the last two years. So, incorporating skincare features into make-up products, especially foundations, could support a wave of premiumisation as expected by consumers.”

– Anne Yin, Associate Research Analyst

This report looks at the following areas:

Invisible price competition in lipsticks
Building the new nude look
Enhance the adoption of eye shadow palette

TOC available on request

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