Colour Cosmetics - China - July 2017
“There is strong consensus that using make-up is a useful technique to boost confidence and at the same time to show respect for others. Particularly for middle-age women in their 30s and mums, being a charming individual with independence and maturity drives them to wear make-up every day. This is a powerful message that brands can use to encourage colour cosmetics usage.”
– Jessica Jin, Associate Director of Research
This report examines the following:
Opportunities in developing multi-use products for an everyday look
What brands should do in an influencer-led category?
The rise of domestic brands
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