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Color Cosmetics - US - August 2016

Color Cosmetics - US - August 2016

"The $10.8 billion color cosmetics category is anticipated to experience gains in 2016 despite an intensely competitive category landscape. Category growth is highly dependent on new product development as inspired by trends in fashion and beauty. Furthermore, the trend-driven nature of the market can cause sales to be somewhat unpredictable, with shifts in types of make-up and application strategies dependent on what the current must have make-up item or look is. Overarching trends toward inclusion of value-added benefits through hybridization of skincare/cosmetics and the integration of technology will continue to positively influence market performance."

- Margie Nanninga, Beauty & Personal Care Analyst

This report discusses the following key topics:

Color cosmetics market experiences growth in light of current trends
Aging population presents challenges
Routine consumer behavior stifles growth

TOC available on request

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