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Coffee - UK - August 2017

Coffee - UK - August 2017

“While the market continues to enjoy value growth, recent stagnation in household penetration of coffee pod machines is curbing the volume performance. Exploring subscription models could tackle the barrier that the upfront cost of the machines poses. Meanwhile, variety packs featuring coffee with different roast styles and origins could help brands tap Brits’ desire for coffee adventures.”

- Anita Winther, Research Analyst

This report will look at the following areas:

Scope for instant coffee to capitalise on users' adventurousness
Subscription models could overcome price barrier to pod machine purchase
Scope to reposition decaffeinated coffee as an evening drink

TOC available on request

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