Coffee Houses - China - December 2017
"Consumer spending at coffee houses is in a steady growth although some consumers may be switching to quality yet more convenient and value-for-money options such as in-home drip bag coffee and freshly brewed coffee from fast food restaurants. Coffee houses may consider offering more food and alcoholic drinks to attract more consumers and expand visiting occasions.”
– Summer Chen, Research Analyst
This report will look at the following areas:
Are non-specialised coffee venues winning consumers over?
More casual consumption scenes to expand into
Status quo of specialty coffee houses in China