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Coffee - China - October 2018

Coffee - China - October 2018

“The blurring boundary between packaged coffee manufacturers and freshly-brew coffee retailers brings more uncertainties to the category, let along the ambitious ‘new retail’ players. Growing consumption frequency signifies that there is still space that coffee can stretch into in China. To drive premiumisation, clean label claims can be appealing.”

- Loris Li, Associate Director, Food & Drink

This report will look at the following areas:

More innovation and upgrade on the “bag” itself
Capsule coffee targeting the young with guidance on choice
Position coffee as a social catalyst of the “Pantry Culture”


TOC available on request

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