Cleaning the House - US - July 2017
"Housecleaning is a weekly routine with adults spending an average of nearly four hours a week cleaning. Demand for time-saving solutions makes convenient and robust cleaning products crucial. However, young adults also prioritize sensory attributes, such as scent and visual cues while cleaning. Future housecleaners are likely to pay more for products that promise even greater time-saving features, while some will have higher expectations for ingredient transparency and product safety."
- Stephen Brown, Research Analyst
This report will cover the following areas:
Routine leads motivations for cleaning, but reduces trial
Basic Cleaners represent substantial challenge
Young housecleaners scrutinize ingredients in products