Cleaning in and Around the Home - UK - August 2016

Cleaning in and Around the Home - UK - August 2016

“The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products. Busy lives mean there is a balance to be struck between the amount of time it takes to clean and getting everything spotless, but leveraging the pride and emotional benefits that people feel from a clean home could help to encourage more regular cleaning.”

– Richard Hopping, Brand and Household Analyst

This report discusses the following key topics:

Overturning the image of cleaning as a chore
Adding technology to the cleaning process
Engaging younger groups with outside space

TOC available on request

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