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Cleaning for the Family - UK - October 2017

Cleaning for the Family - UK - October 2017

“The continued blurring of gender stereotypes in society may be slow to manifest when it comes to family responsibilities, but coming years will see more of a balance between cleaning tasks conducted by mothers and by fathers. When it comes to keeping homes clean and hygienic, families still focus on the removal of ‘germs’, but this doesn’t tell the whole story. Rising concern about the chemicals in cleaning products themselves is likely to shape routines and product selection, increasing the need for brands to be transparent about content.”

– Hera Crossan, Research Analyst

This Report looks at the following areas:

Balancing household responsibilities
Chemicals in the firing line
Keeping the household illness-free


TOC available on request

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